Urgent Opening in Social Media

Urgent Requirement on Social Media – Digital Marketing & Manager – Digital Marketing
with our Client

Social Media – Digital Marketing 2-3 years
Manager – Digital Marketing 4-7 years

JOB DESCRIPTION
POSITION / JOB TITLE: Digital Marketing Manager
FUNCTION: Digital Marketing
POSITION REPORTS TO: Business Head
Your primary responsibilities will include:
• Competitor analysis, market trends
• Campaign set-up, implementation, monitoring
• Develop and manage media plans for all campaigns and clients
• Trafficking and executing on media plans
• Optimization during ad campaign
• Delivering post campaign performance reports
• Tracking & optimizing all performance campaigns
• Plan, execute, and measure experiments and multivariate tests
• Collaborate with marketing teams on developing advertising goals for campaigns
• Collaborate with design teams to optimize user experience of landing pages
• Continually monitor and suggest improvements for the usability, content and conversion points of the company website to support the company’s growth objectives.
• Optimizing targeted keywords for Google & audience segments for Facebook
• Manage existing vendors and identify new vendors such as ad networks and publishers
• Partner with design, product & tech teams for campaign planning & analysis
• Ensuring campaigns deliver on target metrics such as traffic, leads, conversions and reach
• Develop relevant content topics to reach the company’s target customers.
• Create, curate, and manage all published content (images, video and written).
• Monitor, listen and respond to users in a “Social” way while cultivating leads and sales.
• Conduct online advocacy and open a stream for cross-promotions.
• Develop and expand community and/or influencer outreach efforts.
• Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.).
• Design, create and manage promotions and Social ad campaigns.
• Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review.
• Analyze key metrics and tweak strategy as needed.
• Compile reports for management showing results (ROI).
• Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate.
• Demonstrate ability to map out a comprehensive marketing plan. Drive strategies that are proven by testing and metrics.
• Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews.
• Monitor trends in social media tools, applications, channels, design and strategy.
• Implement ongoing education to remain highly effective.
• Identify threats and opportunities in user-generated content surrounding the company. Report notable threats to appropriate management.
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SEO and social advertising campaigns.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Skills & Experience:
• Need to have experience working with multiple ad buying platforms (Google AdWords, Facebook, Twitter, 3rd Party Adserving and DSP’)
• Experience with Web Analytics and Data Management Platforms including Google analytics, Adwords editor, Facebook power editor, analytics tools like MAT, Localytics, HasOffers & Sensor Tower
• A track record of managing large scale campaigns end to end for in PPC, display & social media for both B2C & B2B programs
• Experience managing SEM, email, social media and display advertising campaigns
• 4 - 8 years of experience working with Google Adwords, ad networks and Facebook Advertising
• Pro at Microsoft excel and reporting
• Agency experience is preferred
• Excellent analytical capabilities
We nurture creativity in a relaxed, collaborative environment. We’re looking for a high energy individual to join our team as the digital advertising strategist.

If you are interested please share your updated resume to rajavenkatesh.k@cemetrix.com

Thanks and Regards
Raja
9948189647